Promotional Practices and Perspectives from Emerging Markets

ISBN-13: 9781032269146 / Angielski / Twarda / 2022 / 292 str.

Sudhir Rana; Avinash K. Shrivastava; Sachin Kumar Raut

Opis

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

Spis treści

List of Figures. List of Tables. List of Contributors. 1. Hybrid forms of governance: The Franchise System 2. Why Consumers Respond to Deals 3. Entrepreneurship in Emerging Markets: An Empirical Study on Digital natives in Kuwait 4. Early bird catches the worm: exploring promotional capability of retailers 5. The first is Free: Promoting Facebook in Emerging Markets 6. Globalization and Innovation Districts: R+D, Knowledge Exchanges and Assemblages 7. Impact of creativity in Advertising on Customer’s recall value: A Perspective from Emerging Markets 8. Energy star labels in promoting energy: Efficient Appliances in India 9. Cultural Marketing in the Indian textiles Industry: A comprehensive Perspective 10. Religion and Strategic Marketing Communication: Perpectivizing Key Facets of Consumption 11. Design, Execute and Manage Promotions: Study on Social Media Platforms 12. Pro- social behaviour and impact of influencers during crisis: A study based on Sentiment Analysis. Index.