Promoting Sustainable Behaviour: A Practical Guide to What Works

ISBN-13: 9781909293120 / Angielski / Miękka / 2012 / 62 str.

Adam Corner

Opis

Promoting sustainable behavior is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behavior campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing what really works and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behavior initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviors to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behavior; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behavior campaign work to create a lasting change.

Spis treści

1. Promoting sustainable behaviour: what’s the point?2. Framing your messages – what values are you appealing to?3. Harnessing the power of social norms4. Breaking bad habits and creating good ones5. Do ‘scare tactics’ work?6. Putting it all together & making wider changeAppendix A: Mapping principles to case studiesAppendix B: The behaviour change landscape

O autorze

Corner, Adam