Promoting Fashion

ISBN-13: 9781786272157 / Angielski / Miękka / 2018 / 224 str.

Caline Anouti; Barbara Graham

Opis

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.

O autorze

Barbara Graham ist eine Dozentin, die sich aufdie Bereiche Fashion Branding und Kommunikationsowie Business Enterprise spezialisiert hat.Sie lehrte an der London Metropolitan University,Liverpool John Moores und der University of theCreative Arts. Caline Anouti ist Senior Dozentin für Mode-Marketingund Promotion an der University of Westminsterund am Istituto Marangoni.