Project Stakeholder Management

ISBN-13: 9781138460911 / Angielski / Twarda / 2017

Pernille Eskerod

Opis

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful though contributions from stakeholders. And in the end.

Spis treści

Contents: Introduction; Concepts and issues behind project stakeholder management; What motivates project stakeholders to contribute?; Methods for stakeholder analysis; Planning project stakeholder management; Ethical issues; Easy to understand, difficult to master; Mini cases; References; Index.

O autorze

Pernille Eskerod is Professor within Project Management at Department of Leadership and Corporate Strategy, University of Southern Denmark. She has undertaken research within project management for more than 20 years. She has published a large number of articles on the issue in, among others, International Journal of Project Management and Project Management Journal. Pernille Eskerod has tested her research ideas and results on many students and practitioners in the field as she has taught a vast number of courses in Project Management. Anna Lund Jepsen is Associate Professor, Department of Environmental and Business Economics, University of Southern Denmark. Her research has mainly been within consumer behaviour and marketing communications. Together with Pernille Eskerod, she has done research and published within Project Management.