ISBN-13: 9780367350918 / Angielski / Miękka / 2022 / 170 str.
ISBN-13: 9780367350918 / Angielski / Miękka / 2022 / 170 str.
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.