Programming for TV, Radio and the Internet: Strategy, Development, and Evaluation

ISBN-13: 9780240806822 / Angielski / Miękka / 2005 / 324 str.

Philippe Perebinossoff; Brian Gross; Lynne S. Gross

Opis

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? This work addresses these questions, and takes a look at the roles and responsibilities of the electronic media programmer.

Spis treści

1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics

Each chapter

O autorze

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.