Profitable Brilliance: How professional services firms become thought leaders

ISBN-13: 9781475231366 / Angielski / Miękka / 2012 / 200 str.

Russ Alan Prince; Bruce H. Rogers

Opis

Thought Leadership is the key point of differentiation for professional services firms and the true path to superior profits. "Profitable Brilliance" is the definitive road map to creating a thought leadership program for your company.