Professional Writing

ISBN-13: 9781352007992 / Angielski / Miękka / 2019 / 282 str.

Sky Marsen

Opis

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing.

Spis treści

Dedication.- Acknowledgements.- Preface.- 1. The Writing Process.- 2. Writing Style.- 3. Short Business Documents.- 4. Research Methods.- 5. Journalism.- 6. Public Relations Writing.- 7. Reports and Proposals.- 8. Critical Thinking for Management.- 9. Working in Teams.- 10. Revising and Editing.- Appendix: Job Applications.- Index.

O autorze

Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.