Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video

ISBN-13: 9781138407459 / Angielski / Twarda / 2017

Richard Harrington

Opis

An introduction to professional planning and production techniques that ensures that your video meets the same standards you set for every other communication program element.

Spis treści

1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video

O autorze

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.