Product and Services Management

ISBN-13: 9781412908641 / Angielski / Twarda / 2006 / 280 str.

George J. Avlonitis; Paulina Papastathopoulou

Opis

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.