Product Innovation through Knowledge Management and Social Media Strategies

ISBN-13: 9781466696075 / Angielski / Twarda / 2015 / 452 str.

Alok Kumar Goel; Puja Singhal

Opis

This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.