Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

ISBN-13: 9781119780137 / Angielski / Twarda / 2022 / 240 str.

Tennant

Spis treści

Acknowledgments viiiAbout the Author ix1 Introduction to Product Development 1Project Management and Product Development 2What Is Product Development? 3How This Book Is Organized 32 The Role of Marketing in Product Development 7Corporate Strategy - Strategic Planning 7Marketing, Sales, and the Four Ps 10The 1st P - Product 11Example of Product Displacement 13The 2nd P - Promotion 15The 3rd P - Pricing 16The 4th P - Placement 17The Business Case 18The Roles of Marketing and Engineering in Product Development 19Marketing Services 21New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy 213 The Role of the Engineering Group in Product Development 35Driving Products - the Engineering Perspective 35Engineering Disciplines 37The Engineering Process 39Ergonomics (Human Factors Engineering) 45Additional Design Considerations - Product Liability 48Government Oversight - Consumer Protection in the United States 50Discussion Case 3.1 - Lawsuit over Hot Coffee 52Design Challenges - Product Misuse 53Problems with Product Development 554 The Core Team and Teamwork in Product Development 61The Executive's Role in Product Development 61Working Within the Strategic Plan 61Project Management Processes 62Who Should Be Involved in Product Development? 63Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies 66Essentials of Teamwork and Communications across Functional Lines 67Project/Product Communication 68Budgets, Schedules, and Miscellaneous Small Tasks 70Leadership in Product Development 73How Do Leaders Go Wrong? 76The Roles of Accounting and Finance 77Decision Points and Net Present Value (NPV) 81The Bigger Picture 84Driving Product Development 85Working in Silos and with Stakeholders 86Identifying Stakeholders 875 Getting Started - Project Approved: Product/Project Management and Engineering 95Taking the Business Case from Concept to Reality 95Basic Research 96Applied Research 97Project Management in Product Development 98Why Do Projects Fail? 99Traditional and Agile Project Management 101Sample Project Plan - Detailed Table of Contents 103A True Case Study - Company Dysfunction and a Lack of Project Management 105Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) 107Developing a Budget and Cash Flows 108Agile PM 112The Vision Statement 113Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story 115Discussion Case 5.1 - A True Story: Product Development Without Project Management 1176 Product Development for Small Firms and Entrepreneurs 125Funding for Your Start-Up: A Necessary Ingredient 125Loans from the Bank and Small Business Administration (SBA) 126Funding from Venture Capitalists 127Funding by Issuing Shares of Stock 128Funding with Angel Investors 128Other Sources of Business and Financial Assistance 129Summary on Product Development and Sources of Funding 130Small Firm Challenges 131Lack of Structured Planning 132Marketing Message Not Strong or Clear 133Legal and Regulatory Obstacles 133Use of a Product Roadmap 134Innovation 135When (Or If) to Patent 1377 Manufacturing the New Product 147The State of Manufacturing 150New Manufacturing Advances 1568 Engineering Product Design and Testing 163Managing the Approved Scope and Budget - Why Is This Important? 163The Project Lifecycle 164A True Story: Ignoring the Warning Signs 166Preventing Failure and Surprises: Performing a Risk Review 167Two Types of Risk Review: Qualitative and Quantitative 168Design and Status Reviews 171Modeling - Speeding Product Development 173Integrating Supply Chain and Manufacturing 174The Role of Supply Chain in Product Development 176Proposals, Pricing, Statements of Work (SOWs) 180New Technologies - Identification and Adaptation 182Alignment with Business Strategy 185Using SWOT 186Gates and Stakeholders 1879 Successful Product Launch and Post Review 193Pricing 194Integrated Marketing 196Product Development - Post Review 19810 Summary - Connecting the Dots 205A Logical Process Flow 206Index 213

O autorze

David V. Tennant, PE, PMP, MBA, is Founder of Windward Consulting Group, a firm that provides strategic planning, project rescues, and training to international companies in the power, electric, and manufacturing sectors. He holds engineering degrees from Florida Atlantic University and the Georgia Institute of Technology and is Chair Emeritus of the Atlanta chapter of PMI.