Procurement Marketing: A Strategic Concept

ISBN-13: 9783540644590 / Angielski / Twarda / 1998 / 184 str.

Udo Koppelmann; U. Koppelmann; A. Luders

Opis

A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.

Recenzje

"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management

Spis treści

1. Problems.- 2. The Vision.- 3. Possible Solutions.- 4. The Procurement Marketing Solution.- List of Illustrations.- Literature.

O autorze

Prof. Dr. Udo Koppelmann ist seit 1972 ordentlicher Professor an der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität zu Köln (Seminar für Allgemeine Betriebswirtschaftslehre, Beschaffung und Produktpolitik). Arbeitsschwerpunkte: Beschaffungsmanagement, Einkauf und Logistik.