ISBN-13: 9781781003183 / Angielski / Twarda / 2013 / 448 str.
This book, the fourth volume in the McGill International Entrepreneurship series, brings together 27 top scholars to explore the structural complexities, evolving relations and dynamic forces that are shaping a new system of multi-polar, multi-level international business relations. It examines entrepreneurial efforts and relations in different national and corporate cultures, each embedded in and also constrained by country-specific socio-economic structures and each vying for consumer attentions in competitive global markets.