Proceedings of the 2008 Academy of Marketing Science (Ams) Annual Conference

ISBN-13: 9783319109626 / Angielski / Twarda / 2014 / 341 str.

Leroy Robinson Jr

Opis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​

Spis treści

Consumer Behavior: Consumers in Groups.- Services Marketing: Service Encounters, Experiences and Evaluations.- Sports Marketing: Sponsorship Effect.- Marketing Research Methods: The Financing of Marketing with Brand and Customer Metrics.- Product and Brand Management: What Keeps a Consumer Loyal to a Product?.- Supply Chain Management: Supply Chain Management Practice.- Electronic and Interactive Marketing.- Consumer Behavior: Special Features of Decision Making.- B2B: Value Management in B2B Markets.- Doctoral Colloquium: Sales Management/CRM Issues.- Service Marketing: Words and Music.- International-Multinational Marketing: New International Marketing Theory and Consumer Insights.- Marketing Strategy: Getting Prepared for the Future.- Consumer Behavior: Consuming in Public.- Services Marketing: Relationships that Don't Get Better, Get Worse.- Marketing Promotions and Communications.- Selling and Sales Management, CRM.- Retailing: Emerging Perspectives on Store Environments.- Ethics and Social Responsibility: Turbulence in the Marketplace from Ads to Fuel.- Doctoral Colloquium: Branding Issues.- Marketing Metrics: The Financing of Marketing with Brand and Customer Metrics.- International-Multinational Marketing: Special Session.- Product and Brand Management: I Love my FAKE Prada.- Doctoral Colloquium: Service Issues.- AMS Outstanding Marketing Teacher Award Winners.- Consumer Behavior: Pros and Cons in Information Processing.- B2B: Governance Issues in B2B.- International-Multinational Marketing: Special Session.- Doctoral Colloquium: Channels/B2B Marketing Issues.- Consumer Behavior: Demystifying Counterfeit Consumption.- Services Marketing: Internationalization and Other Issues.- Doctoral Colloquium: Product Development/Innovation Issues.- Ethics and Social Responsibility: Special Session.- Marketing Strategy: Customer Orientation and Corporate Success.- Excellence in Marketing Education and Innovative Teaching: Special Session.- Poster Session: Product Development/Innovation Issues.- Consumer Behavior: Innovative Methods and Measures for Consumer Research.- Services Marketing: The Continued Importance of Trust and Loyalty in Services Marketing.- Doctoral Colloquium: Advertising, Consumer Behavior and International Strategic Marketing Issues.- Marketing Strategy: Special Session.- Excellence in Marketing Education and Innovative Teaching: Special Session.- Electronic and Interactive Marketing: Interactive Marketing and the Value of Digital Information.- Retailing: Consumers' Cognitive Processes in Retail Decision Making.- Poster Session: Product Development/Innovation Issues.- Services Marketing: Service with a Smile.- Consumer Behavior: CB on the Road.- Excellence in Marketing Education and Innovative Teaching: Teaching Pedagogy.- Ethics and Social Responsibility: Organizational Ethics, Stakeholder Engagement, and Corporate Social Responsibility.- B2B: Special Session.- Services Marketing: Service Brands, Service Offerings.- Sports Marketing: Sports Consumption.- Consumer Behavior: New Directions in Consumer Research.- Marketing Promotions and Communications: Creativity and the Ability to Change Positions.- International-Multinational Marketing: Entering International Markets.- Excellence in Marketing Education and Innovative Teaching: Assessing Content, Delivery, and Options.- Supply Chain Management: Supply Chain Management Theory.- Consumer Behavior: Still Figuring Out Individual Differences.- Services Marketing: The Human Variable in the Services Marketing Equation.- Electronic and Interactive Marketing: E-Commerce and the E-Challenge.- B2B: Interorganizational Issues in B2B.- Retailing: Current Issues in Retailing.- Marketing Strategy: Creating Strategic Opportunities.- The Marketing Discipline: Scholarship, Course Design, and Value Creation.- Excellence in Marketing Education and Innovative Teaching: Special Session.