Proceedings of the 2002 Academy of Marketing Science (Ams) Annual Conference

ISBN-13: 9783319118819 / Angielski / Twarda / 2014 / 230 str.

Harlan E. Spotts

Opis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.

Spis treści

Pricing and Social Topics in Marketing.- Exploring Issues in Modern Tourism.- Investigations in Retailing.- International Marketing Management Issues.- Information Use and Customer Behavior.- Relationships in a Business-to-Business Setting.- Globalization and Marketing Challenges.- Selling and Sales Management.- Inquiries in Strategic Marketing.- Building Relationships and Theory in Retailing.- Marketing on the ‘Net’.- Issues in Teaching and Research.- Issues and Approaches to Relationship Marketing Research.- The Topic of Tourism: Further Inquiries.- Methodological Perspectives in Marketing.- Internet and International Marketing.- Services.- Poster Presentations.- Variety-Seeking, Loyalty, and Customer Retention.- New Perspectives in Advertising.- Issues in Marketing Education.- Consumer Attitudes and Choice.