ISBN-13: 9789811012259 / Angielski / Miękka / 2016 / 653 str.
ISBN-13: 9789811012259 / Angielski / Miękka / 2016 / 653 str.
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers.
Acknowledgements.- Part I: Entrepreneurship.- Chapter 1: The Determinant of Technological Innovation Adoption in Malaysia SMEs.- Chapter 2: Market Orientation Conception on Commercialization of University Research Products with Moderating Effect of Organizational Culture.- Chapter 3: The Customers’ Perception Towards Secrets Recipe’s Reputation By Using The ReptrakTM Model.- Chapter 4: Examining the Applicability of Outside-In Open Innovation Approaches for Small B-to-B Businesses.- Chapter 5: Export Readiness Among Small and Medium-sized Enterprises in Malaysia.- Part II: Management and Marketing.- Chapter 6: Members of Parliament (MPs) and Internet Communication in Malaysia: An Empirical Study of Perceived Individual Factors and Continuance of Use.- Chapter 7: Linking Entry Timing (ET) and Entry Mode (EM) Decisions in International
Market Expansion by Malaysian Construction Firm: Towards the Development of ETEM Model.- Chapter 8: Factorial Structure of Spiritual Intelligence towards Purchasing Decision towards Halal Cosmetic Product.- Chapter 9: The Relationships Between Talent Management Practices, Employee Engagement and Employee Retention in the Information and Technology (IT) Organizations in Selangor.- Chapter 10: Impact of Organizational Image in Determining the Level of Engagement Among Commercial Banks’ Employees.- Chapter 11: HRM Practices and Organizational Performance: A Conceptual Model on The Performance of Acquiring Companies.- Chapter 12: IPA Vs. SERVQUAL: Service Quality Measurement for Higher Education Industry.- Chapter 13: Exploring the Relationships among Transformational Leadership, Organizational Culture and Product Innovation using PLS-SEM.- Chapter 14: Managing and Improving the Duration in Computing the Vehicle Speed: A Case Study.- Chapter 15: The Effects of Brand Orientation, Brand Distinctiveness and Design Innovation on the Brand Performance of the Malaysian Furniture Manufacturing Firms.- Chapter 16: Supply Chain
Associate Professor Dr. Jaafar Pyeman is a Director of Arshad Ayub Graduate Business School (AAGBS), Universiti Teknologi MARA (UiTM), Malaysia. He obtained his MBA from University of Hull, United Kingdom and PhD from UiTM. He has broad experiences in leading the organizations as he was previously appointed as Deputy Dean of the Faculty of Business Management UiTM, Head of Professional & Offshore Program at AAGBS and Head of Postgraduate Studies at Malaysia Institute of Transport (MITRANS). He is a Fellow of Institute of Business Excellent (IBE) and MITRANS as well as a Secretary General of Malaysian Association of Learning and Development (MyLeaD). He is an active researcher, presented numerous research papers and he has published many papers in national and international journals. He has also involved as a reviewer for international conferences such as International Conference on Science and Social Research and 2nd Terengganu International Business and Economic Conference.
Wan Edura is a Senior Lecturer of Faculty of Business Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. She is also the Head for Center of Integrated Information and Publication, Institute of Business Excellence at UiTM, Shah Alam.
Azlina Hanif is the Deputy Director (by Research) and a Senior Lecturer at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.
Syed Jamal Abdul Nasir is an Associate Professor at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.
Tan Peck Leong is a Senior Lecturer at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
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