Principles of economics and business management

ISBN-13: 9786209377525 / Angielski / Miękka / 2025 / 164 str.

Arturo Arreaza

Opis

The book Economía y Gestión de Empresas is an academic proposal that integrates economic theory with administrative and financial practice, especially oriented to students of Surveying, Engineering and related disciplines. Throughout its pages, the text seeks to offer a clear and applied understanding of how organizations function, structure themselves and make decisions in an increasingly complex, changing and competitive economic environment. Its approach is not limited to the exposition of concepts, but promotes an entrepreneurial, analytical and creative attitude towards the challenges faced by modern companies, both in the public and private spheres. From a didactic and practical perspective, the book introduces the reader to the fundamentals of economic science, exploring the microeconomic and macroeconomic principles that determine the behavior of individuals, companies and markets, considering elements related to companies and the administrative process.