Principles of Strategic Planning

ISBN-13: 9786204291505 / Angielski / Miękka / 88 str.

Régis Sousa

Opis

To ground this study, it will be presented the main concepts, definitions and details on the strategic planning issue found in the literature. The semantic issues or divergences as to conceptualizations will be taken into consideration since there are many works on the subject. The list of authors on the subject is large and several of them will form the basis for the work, from those renowned to others less renowned, however what matters is the comprehensiveness and essence of the content addressed.

O autorze

Sousa, RégisMaster in Administration and Marketing, author of several books in the areas of management, logistics, Accounting, Marketing. University Professor of graduation and post graduation in the areas of Management, Engineering. Market professional, acting as public and private manager.