Principles of Marketing (Arab World Editions) with MyMarketingLab

ISBN-13: 9781408289075

Ahmad Tolba;Anwar Habib;Philip Kotler

Opis

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong's hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.