Principles of Marketing

ISBN-13: 9780273695592 / Angielski / Miękka / 2006 / 1296 str.

Frances Brassington;Stephen Pettitt

Opis

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.