ISBN-13: 9781682175996 / Angielski / Twarda / 2017 / 300 str.
ISBN-13: 9781682175996 / Angielski / Twarda / 2017 / 300 str.
Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts that allow readers to develop a deeper understanding of the field. This volume provides easy access to the essentials of marketing, including advertising, copy writing, social media, and branding.