Principles of Behavioral Economics: Bringing Together Old, New and Evolutionary Approaches

ISBN-13: 9781316515099 / Angielski / Twarda / 2022

Peter Earl

Opis

Presents the ONE behavioral approach to economics: a grand synthesis of Old, New and Evolutionary behavioral approaches.

Recenzje

'Behavioral economics has a rich history and thanks to the book by Peter Earl it has the potential for an even richer future. Whereas Old Behavioral Economics (OBE) shared a dissatisfaction with mainstream economics, New Behavioral Economics (NBE) sought to position itself squarely within the mainstream. This book creatively blends these approaches with a strong evolutionary emphasis. As a result, it lays the foundation for a broad range of research opportunities. Earl deserves great appreciation for this.' Esther-Mirjam Sent, Radboud University

Spis treści

1. What is behavioral economics?; 2. What motivates us?; 3. Why is life so full of problems for us to try to solve?; 4. How do we acknowledge problems and assess our options?; 5. How do we deal with uncertainty and ambiguity?; 6. How do we search for solutions to problems?; 7. Why do some things matter more than others?; 8. How do we choose?; 9. How can firms and governments influence our choices?; 10. What determines the productivity of an organization?; 11. How does the competitive process work?; 12. Are there any behavioral insights for macroeconomists?; 13. Can we be happy without destroying the environment?