Principled Persuasion in Employee Communication

ISBN-13: 9781472475060 / Angielski / Miękka / 2015 / 184 str.

Mike Churchman

Opis

Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them.

Recenzje

’I’ve consulted with many large household name enterprises over the years and seen both highly effective and ineffective styles of internal communication. This deep and erudite book sets out to persuade you to rethink the old approaches and communicate creatively with employees, so they can better contribute to common goals. I strongly recommend all senior executives to read this book!’ Graham Tomkinson, CEO Performance Brunel; formerly COO of IBM’s European Management Consulting Division ’Wonderfully disturbing and inspiringly constructive, Principled Persuasion is both a critique of current practice in organisational communications and a vision of its possibilities. Informed by history, philosophy, psychology, ethics, science and technology, Mike Churchman offers a provocative and compelling argument for why the price of engineered, top-down communication is no longer worth paying and needs to give way to more dynamic, progressive and collaborative patterns. Principled Persuasion is a manifesto for the long-awaited revolution which could see organisations finally combine both productivity and humanity.’ Alan Robertson, Director, Business Cognition Ltd ’This is an interesting analysis of developments in the way that organisations are managed and the impact on internal communication. It presents a well-argued case, steeped in references to psychology, for a new open, truthful and ethical approach to internal communication and a good life at work. An excellent guide to help internal communication practitioners and operational managers make organisations a more meaningful place for people to work.’ Kevin Ruck, Co-founder, The PR Academy

O autorze

Mike Churchman has spent over 40 years as a practitioner of persuasive communication, for nearly half that time in top London advertising agencies, and then as partner in his own consultancy specialising in internal communication. He’s an Oxford graduate in English Language and Literature and was elected Fellow of the Institute of Practitioners in Advertising in 1989 and Fellow of the Institute of Directors in 1994.