Primed

ISBN-13: 9786206528166 / Angielski / Miękka / 52 str.

Nicolás Ordoñez; Laura Pérez Soruco

Opis

There has been little empirical or theoretical research on the effects of priming on the phenomenon of inattentional blindness. Although there has always been an ongoing debate focusing on the effects of priming on social psychology and decision-making and how attention is affected by numerous conditions, few, if any, attempts have been made to describe and analyse the relationship between priming and attention, more precisely inattentional blindness or change blindness. The aim of this work is that, by means of an experiment carried out with students of the Pontificia Universidad Javeriana, an attempt was made to answer the question "is there an influence of the priming effect on inattentional blindness? From this it was intended to determine whether priming a content related to a changing stimulus reduces inattentional blindness. The author will learn about the different types of priming that exist and how to use them in everyday life, as well as the theory behind great experiments and demonstrations in marketing, persuasion and influence.

O autorze

Nicolás Ordoñez: Psychologist who has become synonymous with mental and psychological control thanks to his work in the field of mentalism as well as lecturing and consulting on neuromarketing, neuropsychology, marketing and sales. Laura Perez: Psychologist with emphasis in Clinical and Legal Psychology, expert in minors.