ISBN-13: 9780749476205 / Angielski / Twarda / 2015 / 280 str.
ISBN-13: 9780749476205 / Angielski / Twarda / 2015 / 280 str.
Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last thingsbusinesses shoulddo.
"Pricing for Profit" is a practical guideto value-based pricing. Using a firm, profit-focused framework developed fromrunning real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by gettingpricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners andmanagers simple, achievable pricing strategies that will deliver sustainable business growth."
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.