Price Management in Financial Services: Smart Strategies for Growth

ISBN-13: 9781138255715 / Angielski / Miękka / 2016 / 480 str.

Georg Wuebker; Jens Baumgarten; Martin Koderisch

Opis

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher & Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.

Spis treści

Contents: Introduction; Fundamentals of modern pricing; Strategic aspects of pricing; Price optimisation methods; Intelligent price differentiation; Psychological aspects of pricing; Price implementation issues; Case studies; Insights for financial services managers; Index.

O autorze

Georg Wuebker, Dirk Schmidt-Gallas and Jens Baumgarten are Partners, Martin Koderisch is Senior Consultant at Simon-Kucher and Partners, the world's leading consulting company that specializes in strategy, marketing and pricing.