Presidential Campaigns in Latin America: Electoral Strategies and Success Contagion

ISBN-13: 9781107578890 / Angielski / Miękka / 2018 / 274 str.

Taylor C. Boas

Opis

Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion.

Recenzje

'Presidential Campaigns in Latin America is an innovative and important work on presidential campaign strategies in contemporary Latin America. Taylor C. Boas's book marks an important effort to explain how and why campaign strategies evolve over time. His argument centers on the emulation of campaign strategies by successful presidents and the non-emulation of campaign strategies of unsuccessful presidents. The research is based on high-quality fieldwork in Chile, Brazil, and Peru.' Scott Mainwaring, Eugene and Helen Conley Professor of Political Science, University of Notre Dame, Indiana

Spis treści

1. Success contagion and presidential campaigns in Latin America; 2. Convergence on a personalistic strategy in Chile; 3. Convergence on a technocratic strategy in Brazil; 4. Limited contagion and inward-oriented reactions in Peru; 5. Success contagion and presidential campaigns in comparative perspective; Appendix A. Methodology for the content analysis of television advertising; Appendix B. Coding instructions for reliability testing; Appendix C. Coding sheet for reliability testing.