Premarket Assessment of Citicoline and Mecobalamin in IV & Im Form

ISBN-13: 9783847330264 / Angielski / Miękka / 2012 / 72 str.

Swati Chauhan

Opis

This survey was done to identify the most preferred brands of Citicoline and Mecobalamin in IV, IM form, amongst the selected specialty doctors. So that Claris lifesciences ltd. can launch their new molecule in this class. Its a pre marketing survey before launch. The conducting survey was done on 100 doctors from Jaipur India. So this study was designed to know the preferred brands by doctors. The doctors selection was done by the company around the Jaipur India. Doctors from government, private and corporate hospital has been taken into consideration. Questionnaire has been designed as a tool for research. Usefulness Of The Project - The given project is very useful to find out Doctors preference among various brands of Citicoline and Mecobalamin which are available in the market so that company can estimate a market premise and other brands marketing strategy

O autorze

Dr Swati ChauhanStudent IIHMR Jaipur IndiaQualification: Bachlor of homoeopathic medicine & Surgery,Diloma in nutrition & health education.Post Graduate Diploma in pharmaceutical managementOther Publishings:Developed paper on training need assessment of medical representatives, selected for publishing in general of IIM Ahmadabad India