Preferences of Korca's Consumers for Imported and Domestic Products

ISBN-13: 9783659487620 / Angielski / Miękka / 2013 / 96 str.

Dajko Norena

Opis

The main purpose of this research is to identify the preferences of Korcas consumers regarding imported and domestic processed food. Also, the research has the aims to identify the factors which influence consumers to shift from imported to domestic products and the opposite. It is used quantitative method as the most appropriate for the purpose of the research and overall were used 120 questionnaires.

O autorze

Master in International Business Management (IMB) in Villach, Austria at Carinthia University of Applied Science. BSc in Marketing Management for the Food Industry in Thessaloniki, Greece at Perrotis College, a division of Cardiff Metropolitan University, UK.