Predictive Technology in Social Media

ISBN-13: 9781032103402 / Angielski / Twarda / 2022 / 192 str.

Fern; Santiago Giraldo Luque

Opis

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.

Spis treści

Introduction: From Delphi to Zuckerberg – Conquering the Future  Part 1: General Discussions on Prediction-Oriented Algorithms and Attention  1. Algorithmic Culture: Limits and Notes for the Discussion  2. The Functioning of Attention as a Behavioural Prediction Mechanism in Social Media  Part 2: Predictive Consumption?  3. Predictive Analytics in Digital Advertising: Are Platforms Really Interested in Accuracy?  4. Consumption Prediction on Netflix: Audience Tracking Analysis Based on the Recommendation Algorithm in Times of Pandemic  5. Social Complex Networks Analysis as Predictors of Users’ Behaviour in the Digital Society  Part 3: Ethical and Political Implications of Prediction  6. Predicting Government Attention in Social Media: A First Step for Understanding Political astroturf in Interest Representation  7. Social Media as a Framework for Predicting and Controlling Social Protest in the 21st Century  8. Reviving Topological Thinking in the Post-Media Condition  9. Ethical Insights for the Social Media Age