Practices and Tools for Servitization: Managing Service Transition

ISBN-13: 9783319765167 / Angielski / Twarda / 2018 / 429 str.

Marko Kohtamaki; Tim Baines; Rodrigo Rabetino

Opis

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally.

Spis treści

1.Practices in Servitization

Kohtamäki, Baines, Rabetino & Bigdeli

 

PART I Diagnosing servitization

 

2.Are you ready for servitization? A tool to measure servitization capacity

Coreynen, Matthyssens & Gebauer

 

3.Measuring servitization
Maheepala, Warnakulasooriya, Weerakoon Banda

PART II Servitization strategies and business models

 

4.Business models in Servitization

Huikkola & Kohtamäki

 

5.Value constellations in servitization

Brax & Visintin

 

6.Business model innovation: a process model and toolset for servitizing industrial firms

Adrodegari, Saccani, Perona & Agirregomezkorta

 

7.Servitization through product Modularization in consumer goods manufacturing companies Freije, De la Calle & Larrinaga

 

8.Value-Scope-Price: design and pricing of advanced Service offerings based on customer value

West, Rohner, Kujawski & Rapaccini

 

PART III. Implementing servitization

 

9.Servitization Challenges Overcoming the challenges of servitization: Aligning responses to service strategy

Raddats, Burton, Zolkiewski & Story

 

10.Paradoxes in servitization

Kohtamäki, Rabetino & Einola

 

11.Implementing servitization strategies: Trajectories of capability development and offering of

Basic and Advanced Services

Sousa & da Silveira

 

12.Unboxing the key human competencies for successful servitization

Polo

 

 

13.BI-in-practice: A look at how BI enacts framing contests and affects the service transition path
Talaoui

 

14.Managing risks for Product-service systems (PSS) provision: Introducing a practical decision tool for Risk Management

Reim, Parida & Sjödin

 

PART IV Solution sales and co-creation in servitization

 

15.Selling solutions by selling value

Töytäri

 

16.The virtue of customizing solutions: A managerial framework

Jagstedt, Hedvall & Persson

 

17.Servitization practices: A co-creation taxonomy

Carlborg, Kindström, & Kowalkowski

 

PART V Service ecosystems and service supply chain

 

18.To servitize is to reposition: Utilizing a Porterian view to understand servitization and value systems

Rabetino & Kohtamäki

 

19.Enterprise imaging: Picturing the service value system

Parry

 

20.Ecosystems innovation for service development

West, Müller-Csernetzky & Huonder

 

21.Service supply chain design by using agent based simulation

Helo, Rouzafzoon & Gunasekaran

 

22.Servitization in the public sector: A framework for energy service companies

Peñate-Valentín, Pereira & Sánchez-Carreira

O autorze

Marko Kohtamäki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Luleå University of Technology, Sweden.

Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.

Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.

Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.

Blurb

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to help scholars and practitioners seeking to facilitate servitization in companies through original perspectives and advanced thinking in related issues such as business models, strategic change, practices, processes, routines, value creation and appropriation. Employing practice theory as a useful frame, the contributions span theoretical approaches such as product-service systems, service science, services-dominant logic and cocreation, resource-based views, industrial organization and institutional theory. The book presents tools and frameworks to enable and support servitization and engender understanding of servitization-as-practice.