Practice Fields in Public Relations: The Panorama of Turkey

ISBN-13: 9783631730676 / Angielski / Miękka / 2017 / 466 str.

Spis treści

Relationship - Communication - Image - Reputation - Perception - Issue - Risk - Crisis - Rumour - Media - Social media - Event - Social responsibility - Sponsorship - Political public relations - Lobbying - International public relations - Financial public relations - Marketing communications - Total quality

O autorze

Ümit Arklan is an Associate Professor at the Faculty of Communication at Süleyman Demirel University. He graduated from the Faculty of Communication at Selçuk University. His research fields are public relations, political communication, new communication environment and research methods.