Practical guide to political marketing

ISBN-13: 9786204225814 / Angielski / Miękka / 84 str.

Francois Simon Pierre Ngan Tonye

Opis

Political marketing and commercial marketing are similar, but cannot be overlooked, and one difference: political parties that are part of a marketing approach, are treated as a commodity, albeit made up of real people who are (or rather should be) their visions of the political world, their positions and their fundamental values. In my opinion, marketing techniques can be applied in political life. The mechanical transfer of the method of marketing into politics, especially in party building, a foolish and dangerous thing. Political communication has given way to political propaganda; political discourse which gives rise to political debate has left a political vacuum. The devaluation of political programs gave rise to the inflation of the political product, this political inflation gave rise to the total disappearance of the electorate, hence the appearance of the third type of voter which is abstention which beats the records in the votes. Politics cannot be a game, it is a set of strategies to boost growth and which are carried out in a strategic game that is diplomacy.

O autorze

Ngan Tonye, Francois Simon PierrePhD NGAN TONYE François Simon Pierre, Born in Eséka, independent consultant, graduated from the Russian Peoples' Friendship University in Moscow. After his specialization in Marketing and Business Strategy, he did his doctoral research in international economic relations and specialized in the issue of underdevelopment in Africa.