Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results

ISBN-13: 9781449511050 / Angielski / Miękka / 2009 / 108 str.

Lloyd Corder Ph. D.

Opis

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.