Practical Guide to Marketing for SMEs VOL 2 for the teacher

ISBN-13: 9786204222714 / Angielski / Miękka / 80 str.

Francois Simon Pierre Ngan Tonye

Opis

Small and medium-sized enterprises (SMEs), is a very attractive area for marketing activities: the absence of bureaucracy, the ability to adapt quickly, the ability to use tailor-made marketing solutions and in the absence of major investments in this area, a narrow view of the target audience, the speed to get the result (check efficiency). There are many ways and tools required to conduct an effective SME marketing strategy, it is important to determine the combination that will most effectively present your particular business. The teacher should accompany this guide with their own examples of applications, the course being practical.

O autorze

Ngan Tonye, Francois Simon PierrePhD NGAN TONYE François Simon Pierre Born in Eséka, independent consultant, graduated from the Russian Peoples Friendship University.After his specialization in Marketing and Business Strategy, he did his doctoral research in international economic relations and specializes in the issue of underdevelopment in Africa.