Powered by Pro Bono: The Nonprofit�s Step-By-Step Guide to Scoping, Securing, Managing, and Scaling Pro Bono Resources

ISBN-13: 9781118140956 / Angielski / Miękka / 2012 / 272 str.

Taproot Taproot

Opis

How to access the power and profitability of pro bono resources


Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources. However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation's pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way. The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.

• Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner
  
• Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace
  
• Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources

Taproot's Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.

Spis treści

Figures, Tables, Exhibits, and Worksheets ix

Preface xiii

Aaron Hurst

Acknowledgments xvii

About the Taproot Foundation xix

Introduction: Pro Bono 101 1

How to Use This Book 2

A Brief History of Pro Bono 4

Nonprofi t Pro Bono Use and Need Today 5

Making Pro Bono Work: Five Principles 10

Getting Started 14

Stage One: Scope Projects 17

Understanding Your Pro Bono Project Needs 20

Using a To–Do List to Identify Project Needs 21

Screening: Four Tests for Great Pro Bono Engagements 24

Scoping the Project and Building an Internal Team 31

Conducting a Pre–Mortem 40

Stage Two: Secure Resources 45

The World of Untapped Talent 47

Sources of Pro Bono 51

Identifying Potential Providers 78

Making an Ask 80

Typical Pro Bono Application 89

Stage Three: Manage Projects 95

Phase Zero: Preparing for Kickoff 100

Phase One: Kickoff 110

Phase Two: Discovery 119

Phase Three: Drafting 130

Phase Four: Delivery and Implementation 135

Phase Five: Evaluation and Celebration 138

Stage Four: Scale Projects 147

What Does It Mean to Be Powered by Pro Bono? 149

Level One: Beginner 154

Level Two: Practicing Pro Bono 155

Level Three: Organization–wide Adoption 160

Level Four: Powered by Pro Bono 182

Epilogue: Off into the Sunset . . . 195

Appendix A: Determining Your Multiyear Goals 199

Appendix B: Examples of Job Postings 201

Appendix C: Sample Liability Waiver 207

Appendix D: Example of a Submitted Application for Pro Bono Services 213

Appendix E: Sample Post–Mortem Template 217

Appendix F: Sample Post–Project Surveys 221

Appendix G: Identifying Your Core Competencies 229

Appendix H: Potential Pro Bono Projects 231

Notes 237

Index 244

O autorze

Aaron Hurst is the president of Taproot Foundation. He is one of the nation′s most recognized social entrepreneurs, and a leading advocate of pro bono service. He is also the author of the inspirational Mommy and Daddy Do It Pro Bono.

Taproot Foundation, founded in 2001, leads the rapidly expanding pro bono marketplace. Taproot has served more than 1,300 nonprofit organizations through its award–winning Service Grant Program, designed pro bono programs for dozens of leading companies, and sparked key national pro bono initiatives such as Billion + Change.

Blurb

Generate Hundreds of Thousands of Dollars in Pro Bono Services

More than $15 billion in pro bono services is donated to nonprofits every year four times as much as all corporate grantmaking. These services go beyond legal services, to marketing, strategic planning, technology, and more. Powered by Pro Bono, a hands–on guide from the leader in the field, provides step–by–step directions for how your nonprofit can secure and manage these valuable resources to get the results you need.

"Taproot was remarkably able to transform pro bono service from an unreliable solution into one that hundreds of nonprofits count on every year. This book finally lets the rest of us in on the secrets behind how they have made it work."

Jeanne Bell, CEO, CompassPoint Nonprofit Services; chair, Alliance for Nonprofit Management

"This book is a critical resource for any nonprofit board serious about resource generation."

Linda Crompton, CEO, BoardSource

"Powered by Pro Bono discusses effective approaches to attract and manage pro bono services."

Evan Hochberg, national director, Community Involvement, Deloitte Services LP

"This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities."

Ken Sternad, president, The UPS Foundation

"Powered by Pro Bono is required reading for anyone committed to making long–term, positive impact in their communities."

Caroline Barlerin, director, Global Community Engagement, Hewlett Packard′s Office of Sustainability and Social Innovation

"Companies are increasingly developing pro bono programs as a key tool to increase their positive community impact. This book is an essential guide for nonprofits to prepare for this fast–growing trend."

Margaret M. Coady, director, Committee Encouraging Corporate Philanthropy