ISBN-13: 9781138609853 / Angielski / Twarda / 2019 / 252 str.
ISBN-13: 9781138609853 / Angielski / Twarda / 2019 / 252 str.
In this book, leading international experts examine how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter and Memes among other means of persuasion. Through a series of case studies the authors argue that many leaders have found new avenues to communicate with the public and use power.