Power Branding: a Lean Marketing toolbook » książka
Power Branding: a Lean Marketing toolbook
ISBN-13: 9781905430406 / Angielski / Miękka / 2008 / 120 str.
Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasinlgy difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.
Stand Out. Get Noticed. Be Remembered.Do you often struggle for inspirationwhen people ask you what you do?Would you like to charge a premium for yourservice but fear your customers wont pay it?Do you feel like you have to fake it to make it?Is it becoming increasinlgy difficult to standout in a crowded, me too, market-place?Do you put people to sleep with yoursales patter and would you even notice?Do you think branding is just aboutyour logo and business stationery?Can you really harness the power ofbig budget branding on a shoestring?The answer is yes!In this essential Lean Marketing toolbookyoull master the essential branding principleswhich allow you to stand out, be rememberedand attract clients willing to pay a premium.
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