Poultry Meat Preference for 3Hs : Consumer Trends & Perceptions: A Case Study in Muslim Society

ISBN-13: 9783846546925 / Angielski / Miękka / 2011 / 128 str.

Raja N. a. Khan

Opis

To help out the local and foreign investment in poultry meat industry this book is being designed and study was conducted. This book is also helpful for the fellow researchers of underdevelopment countries to access the general & targeted consumer s behaviours, demands and perceptions. In general to analyse the recent trend about poultry meat that either people like it or there is no other option except to use poultry meat and what consumer really thought about its quality and why they select poultry meat among all available other meat types. How much the price influences to the consumer behaviour, how much the quality is vital in eye of customer, which things are denoted as quality? Where the frozen products stand and what will be the future of frozen and freshly slaughtered poultry meat. What kind of breed is preferred? For getting the answers it s needed to examine the current dealing of consumer with poultry meat. The results will lead us about the preferences and arising fluctuation in the mood of consumer and results would be helpful for future forecasting regarding poultry meat industry.

O autorze

Mr. R.N.A. Khan is working as Researcher at Sohni Dharti TV for Poultry & Livestock programs. He obtained his M.Sc. (Hons.) in Poultry Science from PMAS Arid Agriculture University Rawalpindi, Pakistan. His area of expertise is Meat Bio-Science & Technology. He is the author of 1 book & 3 scientific publications.