ISBN-13: 9786202013529 / Angielski / Miękka / 2017 / 72 str.
The main audience of this book entitled "PORTER DIAMOND FRAMEWORK TO ANALYSE COMPETITIVE STRATEGIES IN MSME SECTORS" are managers, researchers and practitioners who are interested in applicability of Porter Diamond model in MSMEs. It will also be of interest to industrialists and economists including industrial engineers, quality professionals, and production managers as well as the motivated general reader. The book is organized in 5 chapters. Chapter 1 presents introduction to MSMEs and importance of quality. Chapter 2 briefs about various quality management aspects. Chapter 3 describes the details about competitive positioning and Chapter 4 presents the results of various indicators for competitive positioning . Chapter 5 details comparative analysis among various MSME sectors using porter diamond model.