Popular Culture in a Globalised India

ISBN-13: 9780415476669 / Angielski / Twarda / 2008 / 312 str.

K Moti Gokulsing;Wimal Dissanayake

Opis

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources. This book explores India's rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including: - Film, television and TV soaps - Folk theatre, Mahabharata-Ramayana, myths, performance, ideology and religious nationalism - Music, dance and fashion - Comics, cartoons, photographs, posters and advertising - Cyberculture and the software industry - Indian feminisms - Sports and tourism - Food culture Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

This textbook presents India's incredibly rich popular cultural traditions. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political diversity of a globalised India. The book thus represents some of the best thinking of the rising generation of Indian scholars and draws on a broad range of academic disciplines, which address the issue of popular culture. Structured thematically, the book deals with wide-ranging issues such as:

• film, television, tv-soaps, Indian feminisms 
• folk theatre, myths-mahabharata-ramayana, religious nationalism 
• music, dance, fashions 
• comics-cartoons, photographs-posters, advertising 
• cyberculture, the software industry 
• sports, tourism 
• food culture.

The textbook offers comprehensive coverage of the emerging discipline of popular culture in India. It will be essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.