Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

ISBN-13: 9780367628529 / Angielski / Twarda / 2021 / 134 str.

Ghalia Boustani

Opis

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

O autorze

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne and holds a Doctorate degree from Ecole Supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and now is focusing her research on studying pop-up stores in Europe.