ISBN-13: 9781501730719 / Angielski / Twarda / 2018 / 252 str.
ISBN-13: 9781501730719 / Angielski / Twarda / 2018 / 252 str.
Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local...