I: Making Money Morally; Political Consumerism as Chance and Challenge; Selling Virtue: The Political and Economic Contradictions of Green/Ethical Marketing in the United Kingdom; II: Consumer Choices and Setting of the Agenda of Politics; Using Consumer Boycotts to Stimulate Corporate Policy Changes: Marketplace, Media, and Moral Considerations; Political Consumer Action: Some Cautionary Notes from African American History; Tracing the American Roots of the Political Consumerism Movement; Branded Political Communication: Lifestyle Politics, Logo Campaigns, and the Rise of Global Citizenship; The Nike Sweatshop Email: Political Consumerism, Internet, and Culture Jamming; III: Building Responsible Institutions for Multi-Risk Global Society; The Industrial Roots of Contemporary Political Consumerism: The Case of the French Standardization Movement 1; Consumer Responsibility-Taking and Eco-Labeling Schemes in Europe 1; Legitimizing Political Consumerism: The Case of Forest Certification in North America and Europe; IV: Politicizing Consumers and Change in Politics; Who Are These Political Consumers Anyway? Survey Evidence from Denmark; Consumption, Risk, and Civic Engagement Citizens as Risk-Handlers; Why More Women? Issues of Gender and Political Consumerism; Consumers as Political Participants? Shifts in Political Action Repertoires in Western Societies; Conclusion