Political communication via social media in rural areas

ISBN-13: 9786204438627 / Angielski / Miękka / 92 str.

Patrick Gerald Hafner

Opis

With this work, the author has obtained the academic degree "Master of Arts in Political Management". The thesis describes political communication with social media. It specifically addresses the experiences of the SPÖ Burgenland party, which recently decided to call in an agency for advice in this field. First, therefore, the paper explains the Austrian province of Burgenland and the SPÖ Burgenland. Then the term social media is defined in more detail. In the theoretical part, comprehensive communication models as well as basic features of communication strategies and communication policy are explained. The result of the empirical research first describes the communication of the SPÖ Burgenland and why political parties generally use social media as a means of communication. It sheds light on the motive of the SPÖ Burgenland why it commissioned an agency to support the use of social media. Subsequently, the study explains basic features or recommendations of social media use. The study is concluded with an answer to the research questions, the conclusion and recommendations for action.

O autorze

Hafner, Patrick GeraldThe author of this work, Patrick Hafner, grew up in Gerersdorf near Güssing. He graduated from the BHAK Stegersbach in 2008 and then began his professional career. He has been the SPÖ district manager of Güssing since 2011. In 2017, he completed the master's programme "Leadership, Politics and Management" at the FH Campus Wien with good results.