Political Reputation Management: The Strategy Myth

ISBN-13: 9780367870553 / Angielski / Miękka / 2019 / 204 str.

Christian Schnee

Opis

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and

Spis treści

1. Strategic Reputation Management: Nothing but a myth?  2. Political Communication Management: Understanding the context  3. The Strategic Communication Management Process  4. Reviewing Political Communication Management Practice  5. Communication Management in Action  6. Managing News  7. Managing Resources  8. Debunking the Strategy Myth: Quite tactical after all

O autorze

Christian Schnee has been Senior Lecturer in PR at the University of Worcester, UK since 2008. He began his career as a spokesperson for the Christian Democratic Party in Germany and served as director of government communications in the city state of Hamburg. Between 2005 and 2006 he was head of international media relations for the 2006 FIFA Football World Cup Office in Hamburg. His degree is in History and Political Science, and his PhD is in Political Marketing. This book is based upon his thesis. He regularly works for the Konrad Adenauer Foundation, Europe’s largest centre-right political think tank, based in Berlin, with offices in 80 countries. The author is invited each year by the Foundation to talk about political PR at professional conferences and seminars to audiences of students, politicians and various professional groups.