ISBN-13: 9783319593449 / Angielski / Twarda / 2017 / 122 str.
ISBN-13: 9783319593449 / Angielski / Twarda / 2017 / 122 str.
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.