Political Marketing: Principles and Applications

ISBN-13: 9780815353225 / Angielski / Miękka / 2019 / 266 str.

Jennifer Lees-Marshment

Opis

"Second edition published by Routledge 2014"--T.p. verso.

Spis treści

1. Introduction to Political Marketing [Jennifer Lees-Marshment]  2. Political Strategy [Brian Conley and Jennifer Lees-Marshment]  Case Study 2.1: The failure of Blairism and the limits of market orientation [Aditya Tejas]  Democratic Debate 2.1: A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic [Otto Eibl]  3. Political Market Research [André Turcotte and Jennifer Lees-Marshment]  Case Study 3.1 - Big data analytics, technology, electoral choice and political marketing in 2017 Kenyan elections [Bozo Jenje Bozo]  Case study 3.2: Little data: Using social media to gain market research and inform campaign strategy at local government level [Nicholas Mignacca]  Democratic debate 3.1: The ethical issues around big data in politics [Jennifer Lees-Marshment, Edward Elder and Vincent Raynauld]  4. Political Branding [Jennifer Lees-Marshment]  Case Study 4.1: The success of Brand Trudeau in 2015 through clear, consistent messaging at a time for change [Amber Wharepapa]  Case Study 4.2: The (half a) Million-Dollar Slogan: Auckland Council’s Branding of Auckland City against Needham’s Criteria for Successful Brands [Sophie Sager]  Case Study 4.3: How to sell a U-turn to get re-elected: The case of Syriza from a political branding perspective [Panos Koliastasis]  Democratic Debate 4.1: Trumps political branding: Expanding the participation of an underserved market? [Kenneth M Cosgrove]  5. Internal Political Marketing [Robin Pettitt and Jennifer Lees-Marshment]  Case Study 5.1: Who calls the shots? How centralising power improved NZ Labour’s success at the 2017 Election [Heather du Plessis-Allan]  6. Broadcast Political Marketing Communication [Vincent Raynauld and Jennifer Lees-Marshment]  Case study 6.1: Targeting neglected voter groups online: The 2016 Hillary Clinton campaign and Americans with disabilities [Filippo Trevisan and Robert Rodriguez-Donoso]  Democratic Debate 6.1: Political Consultants’ Ethics of Conviction [Miloš Gregor]  7. Relational Political Marketing Communication [Edward Elder and Jennifer Lees-Marshment]  Case study 7.1: Communicating contemporary market-oriented governing leadership: Justin Trudeau 2015-7 [Danielle Parshotam and Edward Elder]  Democratic debate 7.1: The varied implications of relational political marketing communication [Edward Elder]  8. Political Delivery Marketing [Jennifer Lees-Marshment] Case study 8.1: The importance of communicating delivery: A case study of Justin Trudeau’s government [Hannah Lobb]  Case Study 8.2: ‘Delivering as the Mayor of Auckland: Phil Goff's first year’ [Ryan Mearns]  Democratic Debate 8.1: Canada’s Liberal Government as Delivery Devotees [Anna Esselment]  9. Conclusion: Political Marketing Practice and Ethics [Jennifer Lees-Marshment]  Democratic Debate 9.1: The Brexit Referendum and the limitations of consumer choice in political decisions [Paula Keaveney]  Democratic Debate 9.2: Political Marketing and Unfair Competition in Politics [Arthur Beckman]