Political Economy of Media and Communication

ISBN-13: 9781032473079 / Twarda / 2024 / 384 str.

Opis

The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts.

Recenzje

“This book provides an invaluable insight into the long-awaited answer to ‘how do I research this?’ from a critical Political Economy of Media and Communication perspective (PEMC). It allows not only to apply the key methodological and epistemological tenets of PEMC but also to counter its all too often misrepresentation by guardians of corporate power.” - Ana I. Segovia Alonso, Associate Professor, Universidad Complutense de Madrid, Spain

“For anyone seeking a deeper understanding of PEC and its methodologies, this book is an indispensable companion. It delves into the types of sources PEC scholars rely on, the methodologies they employ for data collection, and how they skilfully employ history and theory to make sense of their findings. Furthermore, it provides a thoughtful examination of how political economists engage with complementary approaches and the philosophical assumptions guiding their choices. Its multifaceted exploration of the field's core components and evolving directions make it an essential read for both students and seasoned scholars. I enthusiastically recommend this book as an essential resource for anyone interested in the intricate world of political economy of communication (PEC).” - Benedetta Brevini, Associate Professor, University of Sydney and New York University

Spis treści

Foreword Janet Wasko  Introduction Joan Pedro-Carañana, Rodrigo Gómez, Thomas F. Corrigan and Francisco Sierra  Part I: EPISTEMOLOGY OF THE POLITICAL ECONOMY OF MEDIA AND COMMUNICATION Introduction Thomas F. Corrigan  1. Rethinking “method” in the political economy of media and communication: A realist perspective Thomas F. Corrigan  2. An historical-structural approach to the Political Economy of the Media Enrique E. Sánchez-Ruiz  3. Who knows? Feminist epistemologies and a political economy of communication Micky Lee  4. Internet Policy Research: Critical Epistemological and Methodological Considerations Robin Mansell  Part II: INSTITUTIONAL AND STRUCTURAL ANALYSIS  Introduction Rodrigo Gómez  5. Archives as Places of Power: Historiography and the Political Economy of Communication Mandy Tröger  6. Political Economy of Communication and Network Analysis Rodrigo Gómez and Ben Birkinbine  7. Audiovisual diversity and subscription video-on-demand services: mapping the territory in Spain Josep Pedro and Luis A. Albornoz  8. Explaining a multidimensional and multi-scope instrument to measure television pluralism in informative programs Chiara Sáez Baeza  9. Analyzing video streaming platforms’ contribution to the sustainability audiovisual industries: A methodological framework analysis from Political Economy of Communication Argelia Muñoz Larroa  10. Political economy and critical governance studies of advertising and media industries Jonathan Hardy  Part III: ANALYSIS OF IDEOLOGY, SOCIO-ANALYSIS AND PRAXIS  Introduction Joan Pedro-Carañana  11. The Use of Quantitative and Qualitative Content Analysis for Political Economy Research: Detecting Propaganda and Ideology in Media Texts Florian Zollmann  12. Elite News Content (Still) Matters Now More than Ever Before: Social Movements, Social Media, Elite News Media,  the Media Dependence Model and Why they all  Can and Should Impact Our Scholarship Andrew Kennis  13. The dialectical model of social mediation and its methods for researching the social production of communication Joan Pedro-Carañana  14. Political Economy and Ethnography—Structure Meets Agency Olga Lucía Sorzano and Toby Miller  15. Participatory Action Research in Political Economy: Researchers' commitment to Communication democratization and social justice Adilson Vaz Cabral Filho  16. A methodological proposal for the analysis of the Political Economy of Communication from an intersectional feminist perspective M. Cruz Tornay-Márquez  Part IV: ARTIFICIAL INTELLIGENCE AND EMERGING CHALLENGES  Introduction Joan Pedro-Carañana  17. AI and Technological Accelerationism: A critique of cybernetic ideology Francisco Sierra and Daniela Inés Monje

 

O autorze

Joan Pedro-Carañana is Professor in the Department of Journalism and New Media at Universidad Complutense de Madrid, Spain.

Rodrigo Gómez is Professor in the Department of Communication at Universidad Autónoma Metropolitana-Cuajimalpa, Mexico and Visiting Professor in Universidad Carlos III de Madrid, Spain.

Thomas F. Corrigan is Associate Professor in the Department of Communication Studies at California State University, San Bernardino, USA.

Francisco Sierra is Senior Researcher and Professor of Communication Theory in the Department of Journalism at the University of Seville, Spain.